Since the age of 17, William Kennedy has had some form of camera or camera equipment in his hand. Whether it was a poloroid camera taking pictures in nightclubs in 1999, adjusting lights as an assistant for mentor and celebrity photographer Chris "King Yella" Hawkins in 2002, or preparing his sets for shoots with models in 2009, he has known that photography would always be a constant in his life.

As a freelance photographer, William Kennedy has worked with many models, productions, and celebrities for various projects. His need to be a trendsetter, has people here and abroad contacting him for the opportunity to collaborate in an effort to produce greatness. William Kennedy's ability to be unique, and think outside the box, has him setting the fashion industry ablaze.